Digital Marketing & Branding for Retail Financial Services Masterclass 2018
12 November 2013 - 14 November 2013
Manila, Phillippines

Your Expert Trainer

10+ Years’ Experience in Digital Marketing and BrandingDigital Marketing Consultant, Professor and Coach

Your expert trainer has: 1. Practical social media, digital marketing and branding experience in providing advice and services to various types of organizations and industries including banking..

About Your Expert Trainer

Program Overview

This 3-day, practical Digital Marketing & Branding for Retail Financial Services Masterclass has been specially developed for marketing and communications, product development, digital marketing & branding, technology, IT innovation, and business unit heads of retail financial services providers including retail banks and insurance companies who are looking to develop and improve on their digital marketing and branding strategies, concepts and processes in order to generate greater profitability for their businesses.

The digital revolution is transforming consumer expectorations making the customer experience a central focus of retail financial service providers’ distribution and marketing efforts. Effective digital marketing and branding will also uncover loads of business opportunities for retail financial services companies as part of their pursue of profitable growth. This masterclass has been specially developed for retail financial service providers, covering relevant content and insights to your industry which will help you plan, create and deliver a digital marketing and branding strategy that gets the very best, both short term and long term from the digital channels your customers have adopted.

As with all Equip Global Courses, the emphasis is very much on the practical and interactive exercises and real-life case studies. In addition to presentations of the subjects, participants will be challenged in actual case studies and project exercises to apply the principles discussed. It will also encourage the attendees to develop the tools to implement change upon returning to their work place.

Who Should Attend?

If you are involved in the development and planning of DIGITAL MARKETING & BRANDING strategies for your retail bank and/or insurance company, this masterclass is a must-attend for you. Participants will include:

Heads/Managers/Senior Executives/Specialists of:

  • Digital Marketing
  • Digital Branding
  • PR
  • Communications
  • Social Media
  • Data Analytics
  • Mobile Marketing
  • Marketing

Key Benefits of Attending This Masterclass

  • Gain Practical Insights on How to Develop an Effective Digital Marketing & Branding Strategy
  • Evaluate and Understand How to Achieve the Biggest ROI from various digital marketing and branding channels/tools
  • Learn How to Create Impactful Content & Stories across Your Digital Channels including Digital Ads, Social Media, Instagram, Facebook, Twitter, YouTube, Path amongst others
  • Find out how you can leverage digital, social media and web analytics for effective branding and promotion
  • Know when you should adopt digital marketing and/or conventional marketing strategies – find out what works best depending on circumstance and product offering
  • Putting Mobile to Work for You Across All Aspects of the Customer Journey
  • Understand how you can select the most suitable digital platform for your plan
  • Learn How you can Build Customer Relationships on and offline
  • Develop insights from data to build profitable long-term customer relationships
  • Manage Campaigns from the Design & Development to Roll Out and From Tracking to the Results Evaluation

More Details

If you like to receive more information about the training course agenda and expert trainer details, please email enquiry@equip-global.com.

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Digital Marketing & Branding for Retail Financial Services Masterclass 2018
24 April 2018 - 26 April 2018
Singapore
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