Product Development in Business Banking 2018
12 November 2013 - 14 November 2013
Manila, Phillippines

Your Expert Trainer

Global Product Development ExpertA leading strategist and thought leader in banking and financial services product development and marketing strategy.

His core competencies include: Banking and financial services product development and product strategy. Banking partnership and distribution strategy development. Development of..

About Your Expert Trainer

2018 Course Overview

This 3-day masterclass program will return in 2018 and taking into consideration the industry feedback will look into both the “how to” but also the strategic dimensions of product development for business banking in the light of the increasingly disruptive forces that are reshaping the banking landscape. It has been designed to provide you with a complete guide to innovating, developing, managing, and executing products in the business banking and financial services sector.

The comprehensive agenda will cover all the necessary knowledge, principles and lessons learned on how to develop effective business banking and financial services products that provide your organization with a competitive advantage with your customers in today’s very competitive market landscape. It will go in-detail on key topic areas including product development strategy, product development and marketing success roadmaps, product innovation best practices, turning creative products into profit centres, evaluating & validating product ideas, compliance and approval issues, launching & marketing products, product success monitoring amongst others.

Who Should Attend?

This Masterclass is aimed at CEOs, Presidents, Managing Directors, Directors, Heads of Departments, Managers and Senior Executives responsible for:

  • Business Banking/Corporate Banking
  • Product Development/Product Innovation
  • Product Project Team
  • Product Portfolio Management
  • Product Risk/Product Review
  • Product Marketing/Channel Marketing/Product Strategy
  • Product Sales/Business Development
  • Transaction Banking

Don't just hear from us!

If you like to find out what past attendees said about this training course, who attended in the past and/or like to receive the training course brochure, email us today at 


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Product Development in Business Banking 2018
17 July 2018 - 19 July 2018
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