Effective Social Media Strategy Masterclass 2020
12 November 2013 - 14 November 2013
Manila, Phillippines

Your Expert Trainer

International Social Media ExpertOver 30 Years Experience!

He has over 30 years of digital & marketing experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it inte..

About Your Expert Trainer

Your Must Attend this Effective Social Media Strategy Masterclass!

Your business needs to be on social media and it has certainly changed the way you communicate with, acquire and retain your most important customers. Are you keeping up with changing platform algorithms and getting them to work in your favour?


Times have changed and so have the ways you do business today. Having a successful social media strategy allow you to transcend boundaries and achieve the business results you are after.

Can you beat declining organic reach and master paid social to generate conversions? Have you audited your current social presence?  Identified your key success metrics and created engaging content? Do you know how to track and measure effectiveness of your social efforts across the various platforms? Have you got a social media strategy that is ready to deliver you improved bottom lines and return on investments on the costs and resources you incurred? Instagram’s new sales function, YouTube Marketing new techniques, rapid changes in social advertising, video streaming takes off, new applications of Facebook and twitter– Is your social media strategy ready for 2020 with these trends?


Join us at Equip Global’s Exciting 3-day case study driven and hands-on social media strategy masterclass to be equipped with the latest techniques and tools to develop a comprehensive social media strategy that delivers results and is aligned with the latest landscape. On top of the above questions which will be answered in depth, Takeaway the “5 step, 4 KPIs” framework to set realistic goals for optimum social media performance and ROI reporting. Find out how to use Facebook, Instagram and LinkedIn to create effective paid campaigns. Track meaningful metrics using tools including Fanpage Karma, Google Analytics, Hootsuite, Hashtagify and Facebook adverts to analyse tangible social outcomes.

11 Reasons Why You Must Attend This Masterclass

  • Be updated and familiar with the latest trends on social user behaviours which can impact your business performance
  • Analyse your current KPIs for validity and how to leverage NEW KPIS for Optimum Success
  • Find out how you can leverage Instagram’s sales functions to drive MORE SALES
  • Assess the performance of social profiles against vanity and “Real KPIs”
  • Learn How You can Compare between Paid and Organic Results and How You Incorporate Both into Your Social Media Strategy
  • Acquire and Implement Tools for Content Creation, Publishing, Listening, Engagement and Reporting
  • Tap on Algorithmic Factors for Customer Segmentation
  • Learn How to Use Social Advertising Platforms for Paid Promotion Campaigns
  • Examine how to Leverage Data Analytics Tools for Benchmarking
  • Find out How You can Present Best-in-Class Performance Reports for Buy In and Budget Allocation
  • Take part in Practical Exercises in using Fanpage Karma, Facebook Alerts, Hashtagify and Hootsuite

Hands-on Exercises for Real-World Applications:

  • Evaluate your current digital assets and how you can improve on them
  • Conduct an effective social audit for your brand and business
  • Verify keywords and #tags for your brand to gain results
  • Search Effectively for volume and content for your brand
  • Improve Your Collection of Customer Data from your social platforms
  • Create budgets and customer funnels using social advertising platforms
  • Develop an in-depth social media performance report for management buy-in
  • Create and curate engaging content for optimum performance
  • Facebook adverts
  • Instagram search
  • Google Alerts
  • Fanpage Karma
  • Hashtagify
  • Hootsuite

What Past Attendees Said?

This masterclass is suitable for anyone in a communications/marketing/digital marketing/social media role in their organization, as well as content curation/creation professionals for the digital & social media platforms, or anyone who would like to gain practical working knowledge on the planning, development and implementation of a result-driven and effective social media strategy for your organization!

“A useful and down to earth workshop. Gained expert insights that cannot be found on the web!”


“Practical, applicable strategy and tips that can make an impact on our social media platforms!”


“Liked the tools that were introduced that I can use after the workshop!”

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PIC – 40% cash back when you register for an Equip Global Conference or Training Course

The objectives of the PIC Scheme are the same as those of Equip Global. Both support investment in innovation, productivity and continuous training.

If you are a registered business in Singapore, you can enjoy huge huge tax savings in the form of cash payouts and/or tax deductions when you invest in training of employees. Your attendance at any Equip Global conference or training course is eligible for PIC credits, either as a 40% cash refund or 400% tax deduction. We will provide you with full supporting documentation after the event and assist you in getting the claim completed.

Continuous training and upgrading of your employees is key to the success of your organization. What’s more, boost your tax savings and claim 40% of your registration fee by attending an Equip Global conference or training course today. To do so, follow this simple 5 minute process:

  1. Select, register and pay for your conference/training course of your choice
  2. Complete the PIC form which you can download here: http://www.iras.gov.sg/irasHome/uploadedFiles/Quick_Links/Tax_forms/Business_and_employers/Cash%20Payout%20Application%20Form_B2011_final.xls
  3. Attend the event, learn and network with industry peers
  4. File your receipt (which we will email you), record of attendance (which we will provide you at the event) and the completed PIC form with your accounts department which they will submit to IRAS to process the claim. If you do not have an accounts department or need help with the PIC claim, our staff will be very happy to assist.

Take advantage of the PIC scheme to upgrade your skills, gain the latest information in your field of work, and get access to the knowledge that can help drive your organizations’ performance and productivity.

For more information visit http://www.iras.gov.sg/irashome/picredit.aspx. Terms and conditions apply.

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Effective Social Media Strategy Masterclass 2020
02 September 2020 - 04 September 2020
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